Welcome to
The Broccolion
We’re a small team of friends based in Germany but dreaming big across the globe. Inspired by the magic of wordplay and children’s imaginations, we created The Broccolion to bring original, character-driven clothing to little ones everywhere.
It all started with a simple sketch – a lion made from broccoli. From there, an entire world of playful, punny creatures came to life: from Croconut to Strawbear, each design is crafted to bring joy, spark creativity, and encourage storytelling through the clothes kids wear every day.
Our mission is to combine soft, safe, and durable clothing with a layer of magic and meaning. That’s why:
Imaginative Designs
Each character is a playful blend of animals and fruits or veggies, crafted to inspire storytelling and spark curiosity in kids.
Authentic Artwork
All designs are hand-drawn by our illustrator – no AI involved. Every creature is made with intention, not algorithms.
Kid-Approved Comfort
We choose fabrics that are soft, breathable, and gentle on sensitive skin – because comfort matters most.
Built for Real Life
Our clothes are durable, easy to wash, and made to handle toddler-sized adventures.
Conscious Choices
Many of our products feature organic cotton and water-based inks, so you can feel good about what your child wears.
As a new brand, we're currently working withprint-on-demand to get our creations into the world quickly and efficiently. But we're actively looking for long-term production partners to improve delivery times and scale with more sustainable practices.
As a thank you for supporting us early on, we’re offering all first-time customers 10% off – because you’re helping shape our story from the very beginning 💚
BROCCO10
your discount code
